Irish or not, St. Patrick's Day is a fun holiday to promote your business. Set up your store front with a lot of green, shamrocks, leprechauns, and other holiday fun. The advertising potential is even greater this year because St. Patrick's Day falls on a Saturday. People walking around downtown with or without St. Patrick's Day plans will see your displays and stop on in.
St. Patrick's Day is a whole lot of fun because everyone celebrates on March 17th. This of course does not exclude businesses. A great idea for printing on promotional products such as t-shirts, hats, and tote bags, especially a business without an Irish name, is to add a common Irish sounding prefix. For example, Smith's Bar and Grill can become "O'Smith's Bar and Grill" or "McSmith's Bar and Grill" on the promotional products. Replace the apostrophe after the "O" with a shamrock or clover, and you've got a very clever design.
For businesses with a lot of foot traffic, advertise giveaways for a free t-shirt for the first fifty or one hundred customers. This works well for bars and restaurants. Maybe raffle off a t-shirt or hat every hour or have each table pick a number between 1 and 100 and give a set of t-shirts to the winning table. Definitely have green or festive t-shirts and hats ready as prizes for weekend trivia contests. T-shirts and other promotional products work well for this holiday in addition to the green drinks and menu items such as shamrock-shaped chips.
Smaller stores can drum up business by giving away a free t-shirt or tote to customers who spend a certain amount in the store that day or with the purchase of a particular item. A St. Patrick's Day t-shirt with the store name could be advertised as only $5 or $10 with the purchase of another item. A fun and creative design will make the t-shirts a hot commodity that customers would definitely purchase for a few extra dollars.
Combine the green of St. Patrick's Day with the green of eco-friendly efforts and put customer's purchases in tote bags all day. The totes can be green, branded with the store name, or have a catchy phrase printed. A phrase like, "Colleen's Boutique is Going Green this St. Patrick's Day," or "Go Green" printed over a clover are smart yet simple ways to design the totes.
In addition to being the official color of St. Patrick's Day, green is refreshing and positive. Look for shades of green like Irish Green and Kelly Green when selecting t-shirts and other promotional items. People will be excited to receive or purchase green apparel promotional products, as green is a very pleasant color. St. Patrick's Day is a fun holiday for everyone, and green keepsakes add to the excitement.
The extra business gained from promotional freebies on fun holidays such St. Patrick's Day will create lasting memories for each of the patrons. In planning for future holidays, the customers from this St. Patrick's Day will remember the fun items and giveaways at your establishment and return to do more business.
Happy St. Patrick's Day!